Fetish has two senses: an object believed to hold magical power, and an activity or object a person is obsessively devoted to. To use fetish in a sentence, name the object after the word or before it: The dealer kept a stone fetish for luck. Its plural is fetishes, and the word moves between anthropology and everyday exaggeration.
Fetish at a glance
- Fetish is a countable noun, and its plural is fetishes.
- The first sense is an object believed to hold magical power.
- The second sense is an object, activity or idea treated with obsessive devotion.
- Related words include fetishism, fetishist and the verb fetishize.
- The commonest error is using fetish for any strong liking, when the word implies an unusual or displaced focus.
What does fetish mean?
Fetish is a countable noun with two connected senses: a physical object believed to hold magical power, and an object or activity that receives unusual, often obsessive devotion. The Cambridge entry for fetish records both, and the link between them is the idea of power placed in a thing. An amulet is worn for protection, which is close to the first sense, while the second sense is closer to a fixation. A charm works as a lucky object, though it need not carry a spirit.
| Sense | Plain meaning | Example sentence |
|---|---|---|
| Magical object | An object believed to hold power or a spirit | The museum displays a carved fetish from the delta. |
| Psychological fixation | An object or activity that draws unusual devotion | He has a fetish for perfect fountain pens. |
| Idol-like habit | Something treated as more important than it is | They make a fetish of punctuality at that office. |
One limitation is worth stating plainly. Fetish carries a clinical or sexual charge in many contexts, so it is not a neutral word for a keen interest. Where no unusual devotion is meant, obsession or passion is the safer choice, because fetish implies that the devotion has become oddly displaced.
How do you use fetish in a sentence?
The noun names an object, so it takes an article or a possessive, and the fixed idiom to make a fetish of works as a verb phrase. Five frames cover nearly every real sentence.
| Pattern | Example | What it signals |
|---|---|---|
| possessive + fetish | His fetish for neat cables amused the team. | Names the object of unusual devotion. |
| make a fetish of + noun | They make a fetish of early rising. | A fixed idiom meaning to treat something as an idol. |
| fetish + for + noun | She has a fetish for old maps. | The everyday exaggeration sense. |
| the or a + fetish + object | The elder showed us a fetish carved from driftwood. | The anthropological sense, a physical object. |
| fetishize (verb) | Adverts fetishize new phones. | Turns the noun into an action applied to things. |
The idiom to make a fetish of is the calmest use, because it criticises the habit rather than the person. Its verb fetishize is the modern route into critique of advertising and culture, and it keeps the same idea of misplaced devotion.

Fetish in a sentence: examples across contexts
Fetish moves from museum labels to marketing critique. The eleven sentences below keep the same noun while shifting register, and each one names the power or devotion at issue.
| Context | Example sentence | Why this works |
|---|---|---|
| Classroom | The class learned that a fetish was thought to hold a spirit. | States the belief without endorsing it. |
| Museum label | This fetish was carried by a healer for protection. | Ties the object to its original use. |
| Anthropology essay | Scholars now question the word fetish for non-Western objects. | Signals a critical, modern view. |
| Workplace email | Please do not make a fetish of the formatting rules. | The idiom gently criticises over-attention. |
| Features writing | The city has a fetish for glass towers. | The looser sense describes a collective taste. |
| Market analysis | Investors’ fetish for growth has cooled this year. | Applies the word to an abstract preference. |
| Cultural critique | Adverts fetishize the newest phone as if it were a jewel. | The verb turns the noun into a critique. |
| Psychology text | In clinical use a fetish is a specific, recurring focus. | Marks the technical sense clearly. |
| Conversation | He has a fetish for vintage radios. | The everyday exaggeration is mild. |
| Review | The shop makes a fetish of tiny portions. | Criticises a habit with dry humour. |
| News report | Officials warned against making a fetish of the quarterly figure. | Uses the idiom in public debate. |
| Fashion writing | The label has made a fetish of raw hems and undone seams. | Applies the idiom to a passing style. |
| Tech blog | Reviewers fetishize battery numbers above everyday use. | The verb criticises a misplaced measurement. |
The museum and psychology sentences use the word technically, the workplace rows use the idiom, and the remaining rows lean on the looser sense of strong cultural devotion.
Fetish vs fixation, obsession and idol
Fetish sits near three nouns and swaps cleanly for none. Fixation is a neutral persistent focus, obsession is a consuming interest, and an idol is an object of worship, while fetish keeps the idea of power or devotion placed in a thing.
| Attribute | fetish | fixation | obsession |
|---|---|---|---|
| Core meaning | Object of power or displaced devotion | Persistent, narrow focus | Consuming preoccupation |
| Carries a clinical tone | Often | Sometimes | Rarely |
| Usual object | A thing, object or habit | An idea or detail | A person, hobby or goal |
| Implies a thing | Yes, it can be physical | No | No |
| Register | Formal to colloquial | Neutral, clinical | Neutral, everyday |
Verdict: choose fixation for a neutral focus, obsession for a consuming everyday interest, idol for an object of worship that people venerate, and fetish only when an object carries unusual power or misplaced devotion.
Word forms and grammar of fetish
Fetish has built a full word family, from the plural to the critical verb. The table lists the forms and the sense each one usually carries.
| Form | Part of speech | Example |
|---|---|---|
| fetish | noun, singular | The trader carried a small fetish for luck. |
| fetishes | noun, plural | The archive holds several carved fetishes. |
| fetishism | noun | The essay examines commodity fetishism. |
| fetishist | noun, a person | A collector and fetishist of old clocks. |
| fetishistic | adjective | A fetishistic care for the label on the bottle. |
| fetishize | verb | Brands fetishize the simplest tools. |
| fetishization | noun | The fetishization of speed worries engineers. |
The verb and its noun fetishization belong mainly to cultural criticism, where the point is that an ordinary thing has been given exaggerated power. Keeping the noun for objects and the verb for the act of overvaluing is the clearest way to divide the family. The adjective fetishistic is the most formal member and appears mostly in academic prose, where it marks devotion that has been transferred from a person to a thing.
Common mistakes with fetish
- Incorrect:
I have a fetish for my morning coffee.Correct: I have a taste for my morning coffee. Rule: fetish implies unusual or displaced devotion, so a plain liking needs taste or habit. - Incorrect:
The museum shows many fetish.Correct: The museum shows many fetishes. Rule: the noun is countable, so the plural takes -es. - Incorrect:
She fetishes clean desks.Correct: She makes a fetish of clean desks. Rule: the verb fetishize, not fetishes, is used for the action; the noun phrase needs make a fetish of. - Incorrect:
He was fetish about the rules.Correct: He made a fetish of the rules. Rule: fetish is a noun, so it cannot follow was as an adjective. - Incorrect:
Their fetish of punctuality is famous.Correct: Their fetish for punctuality is famous. Rule: the noun pairs with for, while the idiom uses of.
Practice using fetish
Work through the eight items, then read the reasoning behind each answer.
- Fill the gap: The guide explained that the ______ was carved to protect its owner.
- Choose the better word: She has a real (fetish / taste) for strong coffee, nothing more.
- Correct the error: The gallery owns three ancient fetish.
- Build a sentence: use make a fetish of about tidy desks.
- Spot the register: which belongs in a psychology article, A fetish is a recurring, specific focus, or He totally has a thing for shoes?
- Rewrite with obsession: He has a fetish for old maps. Use obsession.
- Choose the better word: A lucky (amulet / fetish) hung above the door for protection.
- Rewrite with the verb: Adverts treat phones as precious objects. Use fetishize.
Answers
- fetish: the magical-object sense fits a carved protective figure.
- taste: a plain liking needs a neutral word, not fetish.
- The gallery owns three ancient fetishes: the plural takes -es.
- Model answer: The manager makes a fetish of tidy desks.
- A fetish is a recurring, specific focus: a psychology article needs the technical sense.
- He has an obsession with old maps: obsession is the neutral everyday word.
- amulet: an amulet is worn for protection, which matches the sentence.
- Adverts fetishize phones: the verb carries the criticism of overvaluing.
The bottom line
Use fetish in a sentence for an object believed to hold power or for something treated with unusual, sometimes obsessive devotion. The two nuances that decide most sentences are that the noun always keeps a sense of misplaced power, and that the calm idiom to make a fetish of criticises a habit rather than a person. Where the interest is ordinary, compulsion, obsession or taste is the fairer word.

Frequently asked questions about fetish
Does fetish always have a sexual meaning?
No, though that sense is common enough that the word needs care. In anthropology it names an object believed to hold power, and in cultural criticism it names misplaced devotion, as in commodity fetishism. Only context makes the sexual sense clear, so neutral writing about a hobby is safer with obsession or fixation.
What is the plural of fetish?
The plural is fetishes, formed by adding -es because the word ends in a hissing sound. The noun is countable, so it needs an article in the singular and a plural verb with the plural form. A sentence such as the museum shows many fetish is wrong, and three ancient fetishes is correct.
What does make a fetish of mean?
The idiom to make a fetish of means to treat something as an idol, giving it far more importance than it deserves. It is the calmest use of the word, because it criticises a habit rather than a person. A tidy office that makes a fetish of formatting values the rule above the work itself.
What is the difference between a fetish and a fixation?
A fixation is a neutral, persistent focus on an idea or detail, with no suggestion of power in a thing. A fetish adds the idea that devotion has been placed in an object, and it often carries a clinical or critical tone. Both are countable, but only fetish can name a physical object of unusual power.
